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Writer's pictureLisa Miyamoto

Aberdeen, NC Riding Apparel Studio Photoshoot with Makana Photography


Combining my passion for photography with my lifelong love for equestrian activities is always amazing. When Amy from AP Hassinger contacted me for a commercial photoshoot to showcase her incredibly stylish and functional equestrian apparel line, I was beyond excited. The opportunity to blend my expertise as a Moore County commercial photographer with understanding of the equestrian world was a perfect match.

From the moment I arrived at my Cameron studio to set up for the photoshoot and saw the rack with the outfits that Amy designed and brought to have photographed, I was immersed in a world of elegance and style. Amy's equestrian apparel line was not just clothing; it was a reflection of a lifestyle - one that celebrates the grace and beauty of horses and riders alike. As I set up my equipment and prepared to capture each piece in its full glory, I couldn't help but admire the attention to detail and craftsmanship that went into every design.

Throughout the photoshoot, I always made sure that each image captured the essence of the apparel line - the quality of the materials, the precision in the stitching, and the overall aesthetic that set AP Hassinger apart in the equestrian world. Whether it was a close-up shot of the beautiful details or a wide-angle view of a whole outfit, I could feel the passion and dedication that Amy poured into her creations.

As the day came to a close and I reviewed the images captured, I couldn't help but feel a sense of pride in being able to bring Amy's vision to life through my lens. The photos not only showcased the beauty of the equestrian apparel but also told a story of craftsmanship, tradition, and a deep appreciation for the equestrian lifestyle. It was a collaboration that truly exemplified the power of visual storytelling and the magic that happens when two passions converge. The motto "From Stable to Street" encapsulates the essence of her apparel line, which seamlessly blends functionality with fashion. This unique concept underscores the versatility of the outfits, designed to transition effortlessly from equestrian settings to urban landscapes. Each garment is meticulously crafted to embody the perfect fusion of practicality and style, catering to individuals who lead dynamic lifestyles. Whether you're riding horses in the countryside or strolling through bustling city streets, these outfits are curated to ensure that you not only feel comfortable and confident but also exude a sense of sophistication and elegance. The attention to detail in the design process ensures that every piece is not only suitable for the demands of equestrian activities but also reflects a contemporary aesthetic that resonates with modern urban trends. By embracing the "From Stable to Street" philosophy, her apparel line offers a harmonious balance between form and function, allowing individuals to effortlessly transition from one setting to another while always looking polished and put together. You can truly put these outfits on and fit in anywhere, go to Southern PInes for breakfast, to the Golf Shop at Pinehurst No.2 or jet set to Paris or New York.


Many of the styles are on hold for tack shops including @farmhousetack at both Tryon and World Equestrian Center Ocala! A few items will be released to the public! Here are just a few images from our product photography studio session and soon, you will be able to find all of the 140 images that we shot HERE


a woman in photography studio in Aberdeen on white background wearing different outfits, photographed by commercial photographer Makana Photography
Riding apparel tops for women

a girl wearing different riding tops from AP Hassinger photographed by Makana photography in Pinehurst
Junior riding tops Southern Pines Photography

women wearing riding apparel in Southern Pines photoshtudoi for product photography on white background
Full Body Images for Apparel Photography

details pictures of riding apparel
Detail images for apparel photoshoot in PInehurst

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