When Jennifer reached out to schedule her headshot session, she had a clear vision in mind—she wanted a variety of images that showcased her multifaceted career and personal brand. As a Physical Therapist, Certified Nutritionist, Pain-Free Performance Specialist, and Yoga Teacher, Jennifer needed professional branding photos that would enhance her business website and online presence on Instagram and Facebook. Her brand, Dr. Grey Health & Performance (drgreyhealthandperformance.com), focuses on holistic health, fitness, and rehabilitation, and her imagery needed to reflect her expertise and dynamic personality.
Classic Headshots & Studio Branding Images in Southern Pines and Pinehurst
We started Jennifer’s session in the studio, capturing polished and professional headshots that exuded confidence and approachability. These classic images are perfect for her website and marketing materials, ensuring that potential clients see her as the knowledgeable and welcoming professional she is.
Along with headshots, we incorporated branding images in the studio, adding personality and dimension to her session. These shots help her audience connect with her on a deeper level, providing insight into her warm and dedicated approach to health and wellness.
Hair and makeup by the one and only Chelsea Regan.
Gym & Yoga Studio Branding Session
To further showcase her work, we planned an additional branding session at Workhorse Gym and Yoga Studio in Southern Pines. This location was the perfect setting to highlight the different aspects of her career. We began in the yoga studio, a serene and beautifully lit space that allowed us to capture Jennifer in her element—guiding movement and mindfulness practices with grace and expertise.
Next, we moved downstairs into the gym, where the industrial lighting and dynamic setting provided the perfect backdrop for powerful and engaging images. Using sandbags and weights, we created action shots that displayed her strength and dedication to functional movement and rehabilitation. These branding images will serve as an essential part of her marketing, helping her attract the right clients who align with her philosophy of movement and healing.
A Personal Touch Outdoors
To round out her branding session, Jennifer wanted to incorporate a personal, lifestyle touch. We chose an outdoor location in front of the gym, where she wore a summery dress to bring a relaxed, approachable vibe to her images. This final set of photos adds warmth and personality, allowing her audience to connect with her not just as a professional, but as a real person who values balance and well-being.
Elevate Your Brand with Professional Branding Photography
Jennifer’s session perfectly illustrates the power of a well-rounded branding photoshoot. By incorporating studio headshots, gym and yoga branding images, and personal lifestyle photos, she now has a diverse collection of images to use across her website, social media, and marketing materials.
If you’re a business owner, coach, or wellness professional in PInehurst, Southern Pines, Moore County and beyond, looking to elevate your brand, Makana Photography specializes in creating professional and engaging branding imagery tailored to your unique business (headshots, branding, prodicts and more). Let’s craft a session that authentically represents you and your brand!
Ready to book your branding session? Contact me today!
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