When Thao from Locks & Mane first reached out to me about updating their company's headshots and creating some dynamic branding images for their social media, website, and marketing materials, I knew immediately that we’d be a perfect fit. They were looking for modern, vibrant images that would not only showcase their professionalism but also capture their unique personalities and the artistry behind their craft—hairdressing. I was thrilled at the prospect of helping them elevate their brand’s visual presence.
Locks & Mane, a thriving salon with a focus on personalized, high-end hair services, wanted their photography to reflect both their creative expertise and their welcoming, professional environment. They needed images that felt fresh and engaging—something that would appeal to their diverse client base while also capturing the essence of what they do. I love projects like this because they allow me to blend both branding and portraiture in a way that tells a story and creates lasting connections with potential clients.
After a few conversations, we discussed several locations that would align with their brand's aesthetic. We wanted to create a balance between indoor and outdoor shots, with both classic and contemporary backdrops. After considering a few options, we decided on two fantastic spots: the North Carolina Museum of Art in Raleigh for its stunning architectural design and natural surroundings, and Dillon in Downtown Raleigh, a trendy spot with sleek urban vibes that would bring a more modern edge to the session. It was the perfect combination of locations to showcase their diverse range of services and personalities.
The day of the shoot couldn’t have gone better. We lucked out with gorgeous weather—a perfect balance of sunshine and clouds that added just the right amount of natural light for both indoor and outdoor shots. Plus, traffic was on our side, making the drive smooth and stress-free. I’m always thrilled when things fall into place so seamlessly, especially when working with a team as fun and enthusiastic as the one at Locks & Mane.
During the session, we did individual headshots for each stylist, capturing their unique styles and energy. These are the types of images that are perfect for their social media profiles, website team page, and professional bios. We also took full-body portraits to show off their personalities and style, creating more engaging content for their marketing materials. But it didn’t stop there—we also made sure to capture group shots and small groupings that would allow them to showcase their team dynamic. These images truly represent the collective spirit of the salon while still allowing each stylist’s individuality to shine.
The beauty of a session like this is that it offers so much variety. With a combination of personal headshots, creative branding photos, and team shots, Locks & Mane now has a well-rounded selection of images they can use across various platforms. Whether it’s a casual behind-the-scenes look for Instagram or a more polished professional shot for their website, these images give them the flexibility to tell their story in multiple ways. It’s always so rewarding to see how these images come together to represent the heart and soul of a business.
The best part? When we wrapped up the shoot, the team at Locks & Mane was thrilled with how everything turned out. The images not only showcased their professionalism but also captured the warmth and creativity they bring to every client interaction. For a brand like theirs, these images are more than just photos—they are a representation of their values, their expertise, and their commitment to offering an exceptional experience to every person who walks through their doors.
As a photographer, there’s nothing more satisfying than working with clients who are so passionate about what they do. When you can create imagery that truly reflects the essence of a business, it’s a powerful way to build trust and connection with potential customers. For any business, especially those in the beauty or service industries, your branding and headshots should do more than just show your face—they should tell a story, convey your brand’s personality, and leave a lasting impression.
If you’re a business owner looking to elevate your brand’s image through stunning headshots, creative branding photography, or a mix of both, I’d love to work with you to bring your vision to life. Whether you’re looking to refresh your social media content, update your website, or create an entire library of imagery that represents your business, I can help you create photos that speak to your ideal clients and set your business apart from the competition.
Let’s connect and talk about how we can craft a visual narrative that reflects the heart of your brand—just like we did for Locks & Mane. Your photos are an investment in how you present yourself and your business, and I’m here to make sure you shine.
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